ETON SHIRTS company, one of the largest export companies in Sweden and owned by David and Annie Petterssons. Its humble beginning started 80 years ago, when they were forced to close their saw mill due to recession in 1928. Its former name, Sjkortfabriken Special was changed to ETON (after ETON College) in 1950 because the Swedish name did not “ring a bell” in business world.  

The year that marks the 80th anniversary of the prestigious shirt manufacturer arrived; as way of celebrating and honoring the success of the family-owned company, very luxurious ETON’s custom dress shirts were created. Recently, it is the most expensive dress shirt known with a whooping price of 23,000 Euros and more than 45,000 Euros for only one dress shirt. Thus, it is a luxury, indeed!

How does it come to be a very expensive shirt in the world?

  • The shirt is created by ETON’s
  • the shirt is made up of the most finest Egyptian cotton
  • the shirt’s studs are  encrusted with multi-colored diamonds
  • the shirt’s cufflinks are encrusted with sparkling white diamonds.

A collection from ETON’s is simply “expensive” and “prestigious”. The dress shirts colours, the styles, and the kind of fabric from ETON’s “speak” for itself. Eighty years of preserving and developing knowledge and experience of this unique craftsmanship, the long history of shirt making, and the dedication to old traditions make this company popular and successful in the world of fashion.

One of the basis of the pricing of a product is its exposure and publicity. If they are worn by celebrities and stars, and even royal families, it made the products more expensive and prestigious. Thus, Ton Shirts are worn by award-winning stars from Hollywood, among others. The popularity of Eton can be credited from the staff’s marketing capabilities and skills, above all, it is credited to the good quality and the first class fabrics used and the accessories on them, the manufacturing of the shirts, too. The wearers of the dress shirts feel comfortable even after hours of wearing this wrinkle-free cotton shirt. It also shaped perfectly to the body of the wearer and brings pleasure and comfort which are very important to these active businessmen and celebrities thus, though the mens dress shirts are expensive, they’re worth it.

This most expensive dress shirt will be on tour before it will be auctioned.  The sale proceeds will be given to charity. L.A., Milan, Stockholm and other places where ETON has its store branches will be the places of tour.

One of the most known brand in the market; the maker of the most expensive shirt in the world; the most charitable manufacturer after the shirt’s sale; ETON shirt-maker will surely mark its 80th anniversary in style, prestige, and honor.