One of the most effective promotion campaigns that I’ve ever been individually impacted by is the Coca Cola ad in the movie theater, typically right before the previews start. A large coke pops up on the screen, and the fizzy bubbles are dancing off the top of the drink, as condensation accentuates the chilled, thirst quenching beverage inside the cup. For me, it truly produces a physical reaction, making my mouth water. If I don’t have a big coke to drink during that ad, I’m reaching back for my wallet to go back out to the concession counter to buy one. I could have bought one when I walked into the building, but I passed it up thinking I wouldn’t pay the outrageous amount for a drink. That large ad, nevertheless, always gets me.
Almost all businesses should take note, and recognize how effective this can be. At large events such as concert events or sports games, LED Screen rentals are usually playing advertisements, but I rarely see ones which are as effective as the coke ad in the movie theater. If there was an ice cold beverage video plug during a summertime outdoor concert, not just with the brand of the company, but a close-up of the drink and all it’s thirst quenching ability, sales at the event would skyrocket.
Marketing with giant LED Screen Rentals are an effective way to get this concept across to the crowd. Fundamentally they are a giant screen, much like the movie theater screen, and they play bright and crisp video, quickly drawing all the eyes that are in view. Marketing approaches start off with “creating a need”. The “need” in this instance is bringing to light the simple fact that you are hot and thirsty. The next step is “providing a solution”, which is the ice cold, mouth watering beverage on the giant screen. The customers mouth waters, then he or she weighs the solution against the cost of the product and makes a decision.
Regardless of whether you’re a beverage company or a shoe shine company, these marketing techniques apply, and hopefully this should get you thinking about how to take your organization to the next level.