Amazon, the world’s most ubiquitous online retailer, has become a big-time Black Friday seller over the last few years. Although Amazon began primarily as an online bookstore, the site has grown to encompass just about everything under the sun. Amazon has given shoppers the ability to purchase online normal household items like food. Several other deal plans, targeted at frequent shoppers and parents, are available through the site as well.
Clearly Amazon Black Friday has some of the best deals ever, all year round, so it should be no surprise that they offer some of the greatest discounts around during Black Friday. Amazon maintains a reputation of beating or matching the prices of most competitors during Black Friday, additional advantages to shopping the only retailer seem to appear every year. Many people can’t or choose not to participate in Black Friday because of the crowds and lines, Amazon provides these folks a great alternative. Recently, they’ve implemented a Black Friday deals page, which offers special sales on all types of items, not only on Black Friday, but also throughout the month leading up to Thanksgiving.
So far Amazon’s Black Friday 2011 deal of the day program has included a 79.99 Tom Tom GPS, a discount of more than $90 and a men’s all-occasion Calvin Klein wool pea coat for $99 (50% off). Last year the retail oufit offered television set for $40 less than their closest competitor, complete with a longer warranty, and free shipping.
Through special deals, low-priced shipping, and price-matching, Amazon has changed the face of online Black Friday 2011 deals. Pretty soon consumers will find that they are just as well off remaining at home in front of the fireplace, rather than fighting the post-Thanksgiving shopping crowd. The little extras that Amazon provides their multi-million member league of loyal consumers has helped them to skyrocket to the top of retail shopping. Savings plans, deeply discount merchandise, and special offers like their new free Kindle reading library have helped to make them a household name, with millions of families making purchases through the website every month.