Now, every now and then an artist comes along that has created a huge buzz before even signing, and that is what Canadian rapper, Drake, did. He had everyone buzzing and speculating about him being signed to different labels, this created a position of power for him. He was not dire to take the first offer that hit the table and instead found a way to have the labels bidding for his services. This takes a fair amount of media savvy and the willingness to create your own hype. Sure, it may seem easier to sign to a label and get their people to work your publicity from the outset, but this will almost absolutely undercut the bargaining supremacy when it will come to contracts.
Ever so often, we have seen artists build up ‘street credibility’ first, then as a result creat e their own situation and following, which allows for the record labels to take notice. The Net is a revolutionist tool in doing so as you now have a probable global spectator of millions at the fingertips. One can develop and distribute the own videos, it is possible to use the Internet to send out your own electronic press kit create an online press room and press release distribution, and you can use it to make contacts. Naturally it is not next to the Internet as reside shows and good-old long-established hand-shakes still pay dividends in this game.
The key surely is to have labels eating out of your hands, because of the street buzz that you have accumulated. This is WHY promotions, publicity, social media of any sort and the streets are your real bargaining tools! To say which you’re acquiring inclined to get signed to a label, suggests practically nothing if you have not made a buzz to where the contents disclosure will be in an all out war at the time of you and the talents. Doing so is how you even now get millions from music…you up the ante and elevate the stakes. You look by yourself into a money-making product for the fda required labels and they, in look, can reciprocate using a profitable contract…