Quidditch, the broom-flying sport played by Harry Potter in the movies and books, is getting a new name for people playing in the real world: Quadball.
The rebrand is part of a plan by two large U.S. leagues to ditch ties to the boy wizard and the book’s author, and turn the game into a sport that can get sponsors and make money. They couldn’t do that before because Quidditch is trademarked by Warner Bros. Discovery Inc., the company behind the films.