Many of the most popular sunglass styles for 2011 are so old they look like new again. One of these is the Ray-Ban Aviator sunglasses first introduced in the 30s and again in the 1986 film Top Gun, starring Tom Cruise. Another is the Wayfarer (also manufactured by Ray-Ban) that Audrey Hepburn modeled in Breakfast at Tiffany’s in 1961. Interestingly enough, it was in another Tom Cruise movie (Risky Business, 1983) that the Wayfarer was once more thrust into the American consciousness and is still there today.
In fact, cinema and recording stars have pretty much been the sunglasses trendsetters through the years. A long running ad campaign for Foster Grant debuted in the 60s with the tagline, “Who’s that behind those Foster Grants?” Recently, that ad came back with Raquel Welch saying she was still behind her Foster Grants. The Teashades of the 60s were considered hippie attire. Granny glasses were just like the teashades, but were rectangle in shape and came in various colors – considered a fashion statement back then.
During the 80s, Jackie Onassis and her large “Jackie Os” grew into the disguise of choice for movie stars trying to dodge the press.
A completely different flavor of eye shade is the Shutter, which first landed on the scene in the 80s and was reintroduced by a recent Kanye West video. Featuring “shutters” in place of lenses, this fashion accessory is a favorite of the Hip Hop set and Paris Hilton, but likely not the most efficient for true sun protection.
Manufacturers, wholesale distributors, retailers and their clients look to the world of wholesale designer sunglasses for tips on what’s hot. For 2011 here’s what the trend spotters are forecasting:
* The Aviators are still on top of the heap. The addition of gold gilded lenses will give you even more panache.
* The Tattoo, with little tattoos on the “arms” of the sunglasses
* Plastic wrap styles will be favored by men. A lighter, rimless version will be preferred by some.
* The latest Wayfarer, the White on Black, will be a summer hit.
Sunglasses made by famous designers sell for hundreds or even thousands of dollars. This luxury costs is due to the value of the designers’ brands and by artistic elaborations, such as sparkly crystals or even gem stones. Still, an expert buyer can get a similar look by purchasing high-quality replicas of the hot trends. Above all, in a pinch, inexpensive knockoffs can also be picked up at the local mall, drug store or even gas station for $10-$20. But always check to look for full UV protection if you’re purchasing lower cost shades.
Protecting the eyes from UV rays is crucial for vision preservation. Today’s sunglass designs add fun and fashion to the mix.
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