Pre Roll Video Network – Companies have realized the value of using video ads to promote their products and services, but many of them haven’t begun taking advantage of a pre-roll ad network to ensure that their ads reach the highest number of targeted customers. One recent study found that just over 13% of unique visitors finish watching a pre-roll ad. While that may sound discouraging, it does explain why placing ads with a pre-roll ad network is so important.
One of the major reasons that unique visitors don’t finish watching pre-roll ads is that the video ads they see aren’t relevant to them. That’s where a pre roll advertising network comes in. For most advertisers, pre roll video ads are the best performing video ad type. The reason behind this is simple- the video that the ad is in is requested by the user, who is willing to sit through fifteen to thirty seconds of advertising in order to get to the content they want to see. Users who watch the entire ad are generally very focused on the ad, absorbing the message as they wait for their video content to play.
Now here comes the tricky part, most companies will actually attach their pre roll video to whatever content they can find by paying premium prices. In addition to that, their pre roll ads are selling faster than ever which means you are paying big bucks for advertising space which is not producing good results as you might have think.
Now let’s consider how pre roll advertising network can be used to make the most out of your video ads. First, a pre roll advertising network handles all the adserve for you, so it means no extra traffic on your server that will slow down your site. Next by purchasing through a pre roll, it means like you are buying in bulk. So when you buy in bulk, it literally means that you can blast to numerous sites at once.
As you have know that the goal of video advertising is to reach to a wider or greater audience. That is where a pre roll advertising network can do for you. While the 13% reach may sound discouraging, it is actually a great figure if you are targeting the right viewers. Using a pre roll advertising network allows you to take advantage of the expertise of that company in placing your video ads on the sites where it is most likely to reach your target audience. Video ads have become increasingly important to advertisers, and pre roll advertising is the most effective use of your video ad dollars. So why not use a pre roll video network to get your ads in front of the most viewers for the least money?