Movie posters are a very important resource for the public to partake of when deciding to see a certain movie or not. It reveals certain information such as the director and screenwriter’s names. It also can identify the star actors and actresses and maybe give a glimpse of what the plot might be about. It will usually also identify the genre of the movie, at least indirectly.
These cinema posters are not merely for children to paste upon their walls, they are also used by the discerning movie viewing public to assess whether they consider a film worthy of attending or not. A poorly constructed image may discourage viewers, while an effective one may attract viewers to a particular presentation.
Hopefully, the movie will be just as good as a poster suggests, if not better. To align it with the movie’s concept, the largest image is usually the main character. Characters that are next in line as far as importance are usually smaller. It seems the subtext of the film’s premise is the way the images are presented. For example, a drama may have darker images that display seriousness while a comedy may have bright colors that show humor.
A poorly constructed image can deter people from viewing the presentation, whereas a compelling image can attract visitors to a specific movie. A good poster helps market the movie, while a bad poster may consign the movie to a lifetime of relative obscurity. Adults frequently sue these images to decide on whether to view a movie or to pass on it, and see a different one instead.
The poster should sell itself. Not much typography is really needed besides the title and the credits. If the artist overdoes it, the poster is too busy-looking and can distract from the real meaning of the movie concept.
Movie posters have evolved considerably over time. Originally they were often very simple designs, but contemporary posters are often far more elaborate. However, some of the vintage images are still very popular and they have weathered the test of time. The newer designs are not always necessarily better.
The typography of the poster has evolved over time as well. More strokes have been given to letters resulting in a more three-dimensional look. This could attract adults as well as kids when they view the poster.
Sometimes screenwriters who are planning to write a screenplay find that drawing a poster for their idea helps them define their characters more. It also helps them the overall idea giving clarity to an otherwise messy situation of only having the idea in one’s mind. The poster gives them something tangible to work with. This is helpful to the writing process.
A poster can have many colors and concepts to look at it that it is almost like art. This almost makes it a medium of its own. Movie theatres do a lot of work to make their posters look appealing to the public.