The gaming industry first launched in 1972 with the release of Atari Pong and the start was somewhat rocky. Pong did not become a big seller until 1976 but the sales of various video games have been going strong without slowing down since then. Then again, not all top games are actually selling as much as they are renting.
The online game movie rental industry has definitely seen that this is the case. This is also a very positive development since some players may be reluctant to cross genres when they have to purchase. However, renting is really a no risk venture so they will give it a try. This benefits both the game player and the producers of the game equally.
For example, some gamers will love fantasy-adventure games but are not big fans of shooter games. Then, on a whim, some of these same gamers may rent a shooter game just to see what it is like. To their surprise, it turns out they really do like the game. In fact, they like the game so much they become a convert to shooter games and start buying such games. This may even open up their eyes to hybrid shooter games that combine shooting with science-fiction. From this, they may even move on to other forms of science-fiction games. So, the once “uni-directional” gamer has now become a well rounded game player. He has also become a multifaceted consumer of the gaming industry. This, in turn, makes for a stronger industry. It also makes for a gamer that will certainly have a lot of games to play!
And yes, you can thank the world of movie and video online game rentals for producing such a consumer. Such a contribution is most definitely not a minor one.
-By: H. Milla
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